Kontra Team
Country: Netherlands
GET: Green Effective Tube
Packaging Solutions
One billion toothpaste tubes are thrown out each year.
And the toothpaste tubes are often consisting of non-recyclable chemicals and full of pollutants. But you cannot simply tell people to stop brushing their teeth.
The human diet is harmful to our teeth more than ever, the cultural importance of toothbrushing is raising and together with the improving education in the field of personal hygiene the need for a responsible toothpaste packaging is bigger than ever.
GET (Green Effective Tube) is a solution to this struggle. The design, that is changing the behavioural pattern of toothbrushing as minimally as possible to ensure it will earn love of general public, not only the narrow sustainable bubble. GET looks and behaves maximally as the common toothpaste tube, while harnessing the advantages of a reusable packaging. GET: smile without remorse.
