Francesca Graziani
I’m not a virgin
Awareness on Communication
The aim of the posters isn’t making people feel guilty.
On the contrary, I want to tell them that changing to be more ecological is possible and in addition it is cool.
The quote “I’m not a virgin” evokes the sexual world so it captures the attention. You need to read and think to understand because it could be tricky. Actually, the subject is the recycled plastic itself and not a person. Since it is not a virgin, it leads us to think is cool.
