I’m not a virgin
Awareness on Communication
I decided to think about the concept of virgin. We usually think sex and not being a virgin as a cool thing. So I decided to move this way of thinking to the plastic’s world. So, not virgin plastic becomes cool: if you buy a piece of something made of recycled plastic you are cool. The headline could easily become an #hashtag for a social campaign or a business society: #imnotavirgin
