Elisa Chiodo
#souvenirdamare
Awareness on Communication
The project:
#souvenirdamare – Quindici Racconti Restituiti dale Onde
(#souvenirsfromthesea – Fifteeen Stories Recovered from the Sea) comes from the collaboration between the students of the Master in Visual Brand Design of the Domus Academy with Elisa Chiodo (Designer and Program Leader of the Master) and Angela Ponzini (Designer and collaborator of Studiolabo).
It is a graphic/visual project that aims to involve an audience of adults and children on environmental issues, in particular those related to the pollution of the seas and oceans. It proposes new visual and narrative modalities to create environmental awareness.
The photographic archive: Angela Ponzini’s aim is to share issues related to sustainability and environmental awareness. She created and shared, in the summer of 2019, an archive of photographs called “souvenirdamare” consisting of fifteen plastic objects found and collected from the beaches of Vasto, within the Punta Aderci Regional Nature Reserve in Abruzzo, specifically between the beaches of Mottagrossa and Punta Sinello. It was a portion of uncontaminated land, about 300 meters, literally covered with debris, rubbish, plastic of all kinds. Angela, with the company of her children, collected in plastic some objects, the “treasures of the sea”, which for various reasons deserved to be preserved and shown to the world.
From the idea to the result: Each of these “treasures” was photographed and stored, later shared on Angela’s personal Instagram account. Angela also did a careful research regarding the origin was made on each of them. Angela, invited by Elisa Chiodo to tell the experience at the beginning of November 2019 at Domus Academy, held the lecture, during which an object was assigned to each student.
