2020 Edition

Today, half a million tons of tyre particles are produced annually in Europe. It is the second-largest microplastic pollutant and a stealthy source of air pollution in our environment. Future vehicle pollution will not come from the tailpipe, but from tyres, and we must act now!

The Tyre Collective aims to mitigate tyre wear emissions by capturing them at the source with our patent-pending technology. These particles can be reused in new tyre production and inks, creating a closed-loop system. In our fight against pollution, tyres have largely been ignored. Now, together, we can save our air from tyre wear!