Acqua di Parma
Country: Italy
Two new luxury amenities lines for Acqua di Parma in R-PET
Packaging Solutions
Acqua di Parma has an amenity line (shower gel, shampoo, conditioner and body lotion) in plastic tube since many years, The products are distributed to a short list of super luxury hotels all around the world.
In 2018 we started to think about two new lines, one with the classical Colonia scent and the other one in blue, with Arancia di Capri scent, in the Blu Mediterraneo family. The big news was to use a plastic bottle, with the same shape of the iconic Acqua di Parma classical bottle. Speaking internally between Product Innovation dept, Operations and Environment, we decided to evaluate the R-PET, 100% recycled plastic coming from Post Consumer Waste. The plastic is produced in Italy by Aliplast and this choice leads to a huge positive environmental impact (see encl). The lines were launched in the second part of 2019 and it’s a big success for Acqua di Parma, very welcomed by our prestigious clients.
