Born to reborn
Emotion on Communication
The aim of the project is raising awareness about plastic recycling. I don’t want people looking at this poster to feel bad and guilty. Because doing so would only risk losing their attention. Instead, I want them to reflect on a proactive aspect, namely that plastic was born with the aim of being reused. At the bottom I added a note: “Recycling is revolutionary”. Anyone who looks at these posters will be positively motivated to act, not out of terror but out of hope.