IMPACT
Emotion on Communication
IMPACT is an application that registers the ownership of products to their owner so toattribute their environmental impact fully to them. Whenever a property is thrownaway as waste its weight in terms of environmental impact will forever accumulateonto the shoulders of its owner. However, when the ownership is passed onto a nextperson, or the product is recycled properly, the weight will be instead be deductedfrom ones ownership-list and pass on to the next user.Impact leads you through your acquisitions in terms of their environmental impact bysimply registering every single property acquired. Impact will so feedback with theenvironmental impact you have caused with them. Its impact in a clear number. Ascore if you wish. Thanks to the clear overview the application creates, it willlead/suggest you towards better choices, eventually leading towards less waste,towards a lower environmental impact and so, towards a better world in a whole.Once acquainted with IMPACT, you can connect to other users. Comparing scores canlead to interesting confrontations and even sorts of contests. Once IMPACT gets accepted by more users, it obviously also becomes a tool forproduct suppliers, producers even. As any product, in fact, can be produced withhigher or lower environmental impact, suppliers will be stimulated to produce theirproducts in higher respect to their environmental impact.IMPACT is therefor a tool that both benefits user ànd supplier. IMPACT, being a true “register of product-ownership” – a register for the sole purposeof attributing their environmental impact to their owner – takes into account alsotemporary situations. Whenever a product is for example rented for only its time ofuse, or simply re-sold after sometime, IMPACT will not only re-register its ownershiponto its new owner but it also detaches its ownership from its previous owner. As thisof course influences the total score this feature will stimulate the search never tothrow away a product but rather search for a new owner, or simply search to shareproducts rather then own them privately. This same mechanism will also activatewhen a product is properly recycled. This way no more waste is expected, as there isno excuse to throw away anything. As IMPACT aims to be a SIMPLE tool, it is programmed to easily “scan” everyacquisition by means of its existing barcode. This automatically registers and arrangesits information into the useful IMPACT-scheme. It will certainly be the producer toinsert the needed information, because those who don’t will be crossed out by theapplication in RED untill they do.In order to start your inscription, you need first to fill in a list of questions so IMPACTwill recognize your starting point and automatically give you your starting score. Fromthat day on it is sufficient to simply scan every acquisition one does. Your startingscore and every new acquisition will automatically melt together as one generalscore.However, playing the application will give you the possibility to see and discoverwhere and when you interacted, and how you could have avoided your environmentalimpact. It will soon become an addiction to see and understand where to change yourhabits in order to improve your attitude in favour to the environment.