Plastic’s fertility
Emotion on Communication
Plastic is not an enemy, but it looks like one. We decided to tell exactly that: whatplastic can be, contrary to what it seems.We started with a seemingly foreign concept: fertility.Fertility s. f. [from lat. fertilĭtas -atis]. -In biology, with broader signification, the reproductive potential of an organism,whether plant or animal.Terminology that from the strictly biological and natural world moves to artifice, toinanimate matter. Through a simile that allows us to emphasize how, even what is notalive, remains a generator of something else, something new, something of value. Thereference chosen contains three messages:1. It represents one of the first forms of approach to ecology in the field of education.Flowers, as well as other decorative elements, are often the first step for childrentowards recycling. They are recreational activities with educational value. Fun, beauty,nature, commitment and empowerment;2. Tell the story of plastic as something close to the natural world and not as itsenemy. It becomes an integral part of the world, in the role of participant and not ofantagonist;3. We are talking about flowers, but “fake” flowers. So, differently from the naturalflowers that growth by its own, this kind of flowers have to be created by someone.Here we find the key: the necessity of an interaction, intentionality, commitment.Through all of this, towards the nature, we can obtain great results, beautiful results.