2022 Edition

As a teenager born in the 21st century, I am a faithful witness that this generation, throughout the world, is experiencing the greatest and fastest technological and scientific development ever seen. This includes the accelerated use of social networks as part of our daily lives. But sometimes, in this current age of discord and confrontation, social media is often used to send messages of violence, to share harmful and malicious content. Ro Guiltless Plastic with the Educational Social Media category is a step in the right direction of the use we should give to social networks and platforms. My suggestion for this category is a massive campaign through social networks and digital platforms, in favor of sustainability, for this I have devised, designed and structured ARBORA. ARBORA is a strategic education campaign that aims to be of universal environmental access and dissemination through social networks and digital platforms. The idea arose from the misinformation faced by the population about classification, recycling and reuse of material from common (and not so common) waste. ARBORA aims to bring the population closer to quality information through social networks, not only disseminating useful information, but also motivating the population to contribute to the proper recycling of each plastic, from wherever it is.  In addition, ARBORA includes social advocacy as part of its strategy to transform the mentality and perspective of the population regarding the importance of recycling and its appropriate processes. ARBORA is in the prototype phase, the design and structure are constantly being developed and updated to adapt to the changes and trends of today’s society and with a view to the future. Some of the characteristics that make ARBORA an innovative initiative are:
– Up-to-date quality information on recycling initiatives, ideas for recycling at home, local campaigns, global campaigns. – Dissemination of success stories of changemakers around the world.
– Have as guests or ambassadors such as athletes and artists, to achieve a greater reach. ARBORA is designed and structured to function as an intermediary platform, a bridge, between the population in general and the recycling initiatives of third parties, and its own, and also aims to mobilize the population in favor of sustainability through social networks such as Instagram, Tik Tok, Facebook and Twitter, and digital platforms such as Spotify, with a program in podcast format.
(Details in the presentation slides)
In addition to this strategic campaign, ARBORA intends to have the development of a web page or a mobile application in a startup format, which due to its functions can be classified as the Google of recycling and planting trees. ARBORA offers digital innovation for the active participation of the population, in favor of sustainability, because we can be the generation that ends the recurring practice of throwing trash in the oceans, the use of single-use plastics (plates, cutlery, containers and disposable bags), and promote healthy consumption for the planet, and sustainable for the good of all.